Beer Wars ctd
As we have been discussing over the last week in both the plight of the Flowers Ale and the Beer Wars movie post much appears to be getting lost in the race to become the biggest brewery in the world.
Well almost on cue Heineken, not wanting to be outdone by InBev and SABMiller, announced on Jan 11th the acquisition of Mexican brewery FEMSA Cerveza, owners of such brands as Dos Equis and Sol, in a transaction worth $7.6 billion assuming the closing price of Heineken stock and the value of the FEMSA’s outstanding debt.
This merger will create the second largest brewery in the world behind InBev, with over $24 billion in revenue, infront of SABMiller. Wonder if the URL www.mexicanbrewer.com is free, hmmmm it is, what to do.
